I build brands that matter.
As economist
political scientist
social entrepreneur
brand innovator
client strategist
design thinker
I believe that by telling the right story, you can change what people think. My experience has confirmed my passion to advance my career as a design thinker and strategist by humanizing brands. I'm always looking to reinvent the wheel when it comes to creativity.
I have created and executed booming digital campaigns, and developed new tactics that attract new customers, retain current ones, and reinforce their loyalty to the brand.
I serve as client strategist in PMG, a global media company. My growth mindset has allowed me to serve as a growth hacker and marketing strategist, to build potential business partnerships, and to start a brand to help Colombians in need since the onset of COVID-19 in 2020.
I channel a vision and identity in everything I do, aiming to always generate and surpass client expectations. It's all about selling why you do what you do and delivering inspiration while creating value.
In other words, I think big. Of course, my thoughts are supported by consumer insights, designed with a human-centric perspective. I would love to leverage my experience and outlook to prep the best routes to success for your organization.
RAISED IN COLOMBIA
SCHOOLED IN FRANCE & THE US
LIVING IN NEW YORK CITY
CULTURE
I connect the dots between your product/business & your demographic.
CONTENT
I create content & campaigns to help you convert.
CREATIVITY
I'm a creative brain unafraid to share new ideas - and execute them.
My experience comes from an international environment. I've not only lived in different countries but have also worked with people and businesses from multiple industries. Being a global citizen has allowed me to create relevant and suitable content for any target audience.