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I build brands that matter.

As economist
     political scientist
     social entrepreneur 
     brand innovator
     client strategist
     design thinker

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I believe that by telling the right story, you can change what people think. My experience has confirmed my passion to advance my career as a design thinker and strategist by humanizing brands. I'm always looking to reinvent the wheel when it comes to creativity. 

I have created and executed booming digital campaigns, and developed new tactics that attract new customers, retain current ones, and reinforce their loyalty to the brand. 

I serve as client strategist in PMG, a global media company. My growth mindset has allowed me to serve as a growth hacker and marketing strategist, to build potential business partnerships, and to start a brand to help Colombians in need since the onset of COVID-19 in 2020.

I channel a vision and identity in everything I do, aiming to always generate and surpass client expectations. It's all about selling why you do what you do and delivering inspiration while creating value.

In other words, I think big. Of course, my thoughts are supported by consumer insights, designed with a human-centric perspective. I would love to leverage my experience and outlook to prep the best routes to success for your organization.

RAISED IN COLOMBIA
SCHOOLED IN FRANCE & THE US
LIVING IN NEW YORK CITY

CULTURE

I connect the dots between your product/business & your demographic.

CONTENT

I create content & campaigns to help you convert.

CREATIVITY

I'm a creative brain unafraid to share new ideas - and execute them.

My experience comes from an international environment. I've not only lived in different countries but have also worked with people and businesses from multiple industries. Being a global citizen has allowed me to create relevant and suitable content for any target audience. 

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